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All
Articles |
| Advertising: Friend, not Foe!
They say advertising is excessive: it interrupts TV series, preceding movie shows and dominating music award ceremonies. Some even...
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date added: Saturday, February 11, 2006 |
| Do it yourself Pitfalls: How to Waste Money Quickly In Advertising
1. Plant negative ideas into people’s minds.
The ad headline Don’t waste another dollar plants the idea of wasting money into...
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date added: Saturday, February 11, 2006 |
| How to Write Advertising Headlines
The main purpose of a headline is very simple. You want to grab the attention of your ideal prospect so they’ll read the next sentence in...
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date added: Saturday, February 11, 2006 |
| Launching A Brand At The Super Bowl With andquot;Dreadfulandquot; Packaging
I picked this up on the news this week and was interested to hear Ad Age critic Bob Garfields take on the Super Bowl ad for American Home...
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date added: Saturday, February 11, 2006 |
| Custom Logo Floor Mats A Customers First Impression of Your Business
You see them when you enter hotels, motels and businesses of all types. Im talking about floor mats with an imprint of the the business...
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date added: Saturday, February 11, 2006 |
| How To Write Powerful Headlines
The headline is the most important element in any sales message your company ever uses. It is the opening sentence you use in any sales...
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date added: Saturday, February 11, 2006 |
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Advertisings Three Types
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date added: Saturday, February 11, 2006 |
| Advertising Strategy
1) Customer Base - Under the assumption that you are an existing business and have repeat business from the same...
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date added: Saturday, February 11, 2006 |
| Wrong Way People Write Ads (and why they dont work)
There is an old saving "they can call me anything as long as they spell my name right" This form of publicity, even if it has a negative...
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date added: Saturday, February 11, 2006 |
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Advertising: Slam Bam vs. Literary Ads
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date added: Saturday, February 11, 2006 |
| Advertising Specialty Distributors
Advertising Specialty Distributors sell and market the products of various manufacturers. These distributors cater to the needs of the...
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date added: Saturday, February 11, 2006 |
| Advertising Specialty Companies
If your business is on a roll but you still feel something is lacking in creating your brand image then Advertising Specialty products are...
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date added: Saturday, February 11, 2006 |
| Advertising Specialty Pens
Advertising Specialties are usually small but useful products that carry the name and logo of the company. These everyday products could be...
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date added: Saturday, February 11, 2006 |
| Advertising Specialty Manufacturers
Advertising Specialties are an effective tool to promote your company and business. Because they are so popular, Advertising Specialty...
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date added: Saturday, February 11, 2006 |
| Benefits Of The Business Cards
Sometimes being at the right place and time can do wonders for the business. This can happen in the street or in the mall and starts by...
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date added: Friday, February 17, 2006 |
| Nobody Reads Signs and Other Popular Myths
People dont reads signs, you heard people say it, you have had said it yourself. What is the point of putting a signage strategy in your...
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date added: Friday, February 17, 2006 |
| Success By Doing It Dont Wait Till Your Advertisement Is Perfect
The importance of immediate, massive, daily action has been written about many times already but it is so important that it is worth...
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date added: Friday, February 17, 2006 |
| The Best Advertising for Your Dollar: Newspaper, Radio, TV or Internet? How To Tell Which is Best
Alone In A Swirling Sea of Classifieds?All business owners are eventually confronted with a serious dillema -- how...
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date added: Friday, February 17, 2006 |
| Your Radio and Television Ad Schedules are Quite Likely to Waste Money and Not Deliver
In my state, your hair is cut by a licensed professional, but no license or proof of competency is required to schedule your radio and...
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date added: Friday, February 17, 2006 |
| Advertising Jingles: Radio and Televisions Strongest Tool for Visibility and Name Retention
How did you learn the alphabet? You sang it. How much longer would it have taken if you had had to learn it some other way?...
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date added: Friday, February 17, 2006 |
| Fish In A Barrel Not The Ocean
The phrase fish in a barrel not the ocean is often bandied about in business circles but very few stop to think about it. In an effort to...
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date added: Friday, February 17, 2006 |
| Know the Difference Between Radio Ads That Work and the Other Ninety nine Percent
Do the first five seconds of your radio ads make anyone want to hear more? Probably not. The writing and voicing of 99 of 100 ads share...
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date added: Friday, February 17, 2006 |
| Effective Business Cards for Small Business
It’s a well-known fact that anyone owning a business or a part of a business carries a bunch of visiting cards to be given away to people withw
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date added: Friday, February 17, 2006 |
| Design Business Cards A Do It Yourself Guide
If you are starting a small business with a limited budget that doesn’t allow you to hire a graphic designer to design business cards for you,t
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date added: Friday, February 17, 2006 |
| Its More Than Bread And Milk
If you want to write copy that makes your prospects sit up and take notice, look no further than the headlines on the magazines in the...
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date added: Friday, February 17, 2006 |
| With a Grain of Salt (Because You Cant Always Believe Everything You Hear or Read)
I always wonder if the experts who appear on the morning
shows (The Today Show; Good Morning America; CBS
Morning Show) have any idea thatt
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date added: Friday, February 17, 2006 |
| Declare It And Then List It
There are two principals that are effective in getting attention as well as delivering credibility for your advertising claims.First...
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date added: Friday, February 17, 2006 |
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Stimulus Response
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date added: Friday, February 17, 2006 |
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The Three Kinds of Ads
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date added: Friday, February 17, 2006 |
| Which of these 4 Advertising Sins are You Guilty of?
Advertising is a very precise science. It finds its bases in many different fields including copywriting, psychology and even math. In...
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date added: Friday, February 17, 2006 |
| Advertising How to Begin?
First you need to learn everything there is to learn about your business, from what products you sell and their benefits to what type of...
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date added: Sunday, February 19, 2006 |
| How To Advertise Using The Worlds Most Expensive Ad And Pay Only One Dollar For It
I tried to find out what the most amount of money was that anyone had ever spent on internet advertising but however hard I looked, I couldn’tf
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date added: Wednesday, February 22, 2006 |
| Preparing for an Effective Advertising Campaign
Sometimes it’s necessary to go back to the basics. I know many small businesses
that do their own advertising and struggle to understand whatt
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date added: Wednesday, February 22, 2006 |
| When to Establish an In House Advertising Agency
In my thirty years as an advertising consultant, I ran into many businesses that
could have benefited from an in-house advertising agency....
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date added: Wednesday, February 22, 2006 |
| What Makes a Successful Yellow Page Ad Headline?
Be daring and be different!As a former Yellow Page consultant for 25 years, I would recommend you take
the time to figure out what...
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date added: Wednesday, February 22, 2006 |
| Should I Hire a Professional to Do My Advertising?
You wake up one morning with a stabbing pain in your back. It’s in the lower part
and hard to reach. You decide to take some aspirin or...
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date added: Wednesday, February 22, 2006 |
| What Will An Advertising Agency Do For You, Really?
An advertising agency will get your business noticed by those you want to be noticed by. We build interest. We create excitement. If we do ourj
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date added: Wednesday, February 22, 2006 |
| How Much Should You Spend on your Yellow Page Advertising Budget?
When it comes time set up a budget for your advertising, I have a simple rule of thumb: whatever it takes.Okay, maybe I’m being a...
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date added: Wednesday, February 22, 2006 |
| Why Your Small Business Should Use Television Advertising
Advertising on television is one of the most effective ways to reach your target audience. With nearly 99 percent of American households...
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date added: Wednesday, February 22, 2006 |
| Writing a Successful Radio Commercial
When you enter the copy department of a radio station you see stress and creativity intersecting to form a radio commercial. This is an art...
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date added: Monday, February 27, 2006 |
| Advertising Strategies: Calculating Banner Advertising Rates
There are many types of advertising strategies used by different people. Upon testing which strategy will be best for you, you should remembert
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date added: Monday, February 27, 2006 |
| Marketing a New Business Without a Big Budget
Anyone who has started a business without a lot of start-up capital has faced a vicious catch 22. You have to market your company in order...
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date added: Monday, February 27, 2006 |
| Pixel Ads A Million Dollar Idea
So is pixel advertising just another fad... here today and gone tomorrow? No one really knows for sure, but right now its one of the hottesto
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date added: Monday, February 27, 2006 |
| 10 Easy Ways to Make Your Flyer Stand Out in the Crowd
A flyer is an inexpensive and highly effective way to grab attention in a very busy marketplace. How do you make your flyer stand out in...
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date added: Monday, February 27, 2006 |
| Advertising Wont Work Here
A radio station saleswoman, hair pulled back, suit well tailored, portfolio carried with a PDA peeking out, walks in and greets the store...
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date added: Monday, February 27, 2006 |
| Did You Come to Think of Advertising Inflatables?
People advertise in many different ways to attract specific audience. Some of them use TV and radio broadcasts, some- newspapers, others-...
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date added: Monday, February 27, 2006 |
| Commercial Printing
One of the oldest ways through which commercial printing was performed is relief process in which words, design are first curved out of...
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date added: Monday, February 27, 2006 |
| FREE Publicity for Your Business
Learn how to write a press release and avoid expensive advertising as you grow your business.A full page ad in an industry journal...
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date added: Monday, February 27, 2006 |
| How Should a Yellow Page Advertiser Use the Internet?
You must consider the two types of Internet solutions: the local YP Internet that
mirrors the printed directory or the general...
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date added: Monday, February 27, 2006 |
| How Much Should I Pay My Advertising Consultant?
Whatever they are worth!As a consultant, that’s my standard answer. But I know it’s a bit more
complicated than that. Hourly rates runt
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date added: Monday, February 27, 2006 |
| What Type of Advertising is Most Effective?
Word of mouth! Next question!That was the typical answer of most of my clients over a 25 year period of
consulting. Why? Because it...
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date added: Monday, February 27, 2006 |
| Full Review: Article Post Robot
Full-Review: Article Post RobotHow would you like to be able to submit your article which
you have just written to over one hundred...
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date added: Monday, February 27, 2006 |
| Getting Started Advertising Your Business
When you first start a business you need to be as prepared as if you were starting a new job! You need to know the ins and outs of your...
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date added: Monday, February 27, 2006 |
| Do You Market Your Small Business Like an Ant or Grasshopper? Being the Grasshopper is Bad
Business owners contact me because they want to grow their business, they want to attract new customers and they want to separate their...
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date added: Monday, February 27, 2006 |
| Dime n Ring Only Ten Dollars!
My mother used to tell me
..To always tell the truth.
Of course, I kind of thought
..That all the rest would, too.
The items that I...
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date added: Monday, March 6, 2006 |
| Using Banner Stands to Increase Trade Show Traffic
Attending a trade show can be a very effective method of promoting your company and its products. And one of the most effective ways to...
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date added: Monday, March 6, 2006 |
| As Seen On TV Infomercial Products
Infomercials have been around for along time. Have you ever caught yourself glued to the TV watching and listening to information on...
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date added: Monday, March 6, 2006 |
| Advertising Questions Answered
1) If we accept that every business must have a mailing list. To me this is fundamental. The new business with one customer has a mailing listo
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date added: Monday, March 6, 2006 |
| The Origins of the Business Card
The first business cards were actually playing cards and the practice of exchanging such cards originated in the Court of King Louis XIV of...
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date added: Monday, March 6, 2006 |
| Franchise Agreements, Advertising and Promotion Issues
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date added: Monday, March 13, 2006 |
| Signage Clauses in Franchise Agreements for Mobile or Home Based Franchising Companies
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date added: Monday, March 13, 2006 |
| The Best Ways for Real Estate Advertising
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date added: Monday, March 13, 2006 |
| Calendar Printing
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date added: Monday, March 13, 2006 |
| Custom Printing
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date added: Monday, March 13, 2006 |
| Poster Printing
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date added: Monday, March 13, 2006 |
| 9 Secrets Mark Twain Taught Me About Advertising
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date added: Monday, March 13, 2006 |
| Much Ado About Advertisements
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date added: Monday, March 13, 2006 |
| Advertising: Is There Nothing New Under the Sun?
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date added: Monday, March 13, 2006 |
| How to Protect Children from Advertising?
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date added: Monday, March 13, 2006 |
| Advertising R.I.P.
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date added: Monday, March 13, 2006 |
| Advertising Splash/Squeeze Pages vs. Websites
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date added: Monday, March 13, 2006 |
| Yellow Pages Secret 1: Changing the Focus of Your Ad So That It Immediately Wins Customers
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date added: Monday, March 13, 2006 |
| Space Together Things That Belong Together Graphic Design 101
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date added: Monday, March 13, 2006 |
| You Are Wrong
It appears that most gurus if you want to call them that represent themselves as experts. In several statements that I’ve read, they refer too
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date added: Friday, April 7, 2006 |
| Promotional Ideas that Stick, Custom Labels and Stickers
You have seen them everywhere, price stickers, food labels, bumper stickers, product labels, racing decals, warning labels, the list is...
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date added: Friday, April 7, 2006 |
| Eight Yellow Pages Advertising Cost Savings Secrets from Doctor Yellow Page
Check any Yellow Pages directory heading from one year to the next and see how many ads disappear, or reduced in size.Here are some...
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date added: Friday, April 7, 2006 |
| The Psychology Behind Those Irresistible Headlines
Do you know how to write a great headline? You should because headlines are the lifeblood of your product/service.Newspaper and...
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date added: Friday, April 7, 2006 |
| Dont Just Stand There Say Something!
The biggest sales meeting of your life lurks. A sales meeting where youre career may well skyrocket if you close the deal. Youre psyching...
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date added: Friday, April 7, 2006 |
| Under The Radar Advertising Strategy That Pull Sales All Day Long!
“Sales All Day”…I wish I hear you yell…one sale would be great!”Under The Radar Advertising Strategy”...sounds like something out of...
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date added: Friday, April 7, 2006 |
| Driving New Cars For Free: Is There A Catch?
Advertisers have seized upon a new way to get the word out about their products: slap their ads on your vehicle. Actually, this isn’t an...
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date added: Friday, April 7, 2006 |
| On Display, Banner Stands and Exhibition Systems
Make an impact at your next exhibition, banner stands and exhibition systems are an exciting medium of presentation, giving instant impact...
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date added: Friday, April 7, 2006 |
| The Advertising Industrys Biggest Little Secret!
Marketers in the advertising industry are continually searching for cutting edge ways to reach niche markets and attract more and more...
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date added: Friday, April 7, 2006 |
| New Study Questions Value Of Pricey Banner Ads
Recently there was an article in USAToday by Edward C. Baig that cast doubt on the value of spending large amounts of money on pricey...
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date added: Friday, April 7, 2006 |
| 5 Ultimate Graphic Design Mistakes Things That Graphic Designers Should Avoid At All Costs
1. Using web graphics on printed material.With many young designers coming from a pre-dominantly web design background the transfer...
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date added: Friday, April 7, 2006 |
| Plus Size Shopping Online
In today’s world, time is everything. So, the last thing that you need is to spend more time then you have shopping all over the place and...
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date added: Friday, April 7, 2006 |
| Dont Damage Your Brand With The Next Cheesy Cable Ad
We’ve all seen, and laughed at, the cheesy cable ads. From the low-quality video production, the ugly flashing headlines, the silly...
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date added: Friday, April 7, 2006 |
| How to get Free Publicity to Boost Your Business
Publicity is the most powerful marketing method for online and offline businesses. Thats why many business owners advertise their businessesi
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date added: Friday, April 7, 2006 |
| Is Print Advertising A Dying Art?
I’m in the advertising business. At least that’s what they’re still calling it. Significant blocks of time transpire, however, where...
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date added: Friday, April 7, 2006 |
| How I Got onto Yahoo! News
If youve never issued a free press release about your business, then you must issue the first of many tonight before retiring to bed.QW
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date added: Friday, April 7, 2006 |
| Getting andquot;Stickyandquot; Traffic
So far, you may have bought website traffic, paid for clicks in PPCs, been in traffic exchanges. But what do you notice? Its that everytime...
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date added: Friday, April 7, 2006 |
| Signage Double Take Strategies Considered
Does the signage in your company make people do a double take? Do they look back to see what it says? Does it spark curiosity in the...
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date added: Friday, April 7, 2006 |
| Is Your Brochure Killing Your Sales?
When you go to trade shows you probably pick up brochures.What do you do with them?In the majority of cases Im...
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date added: Friday, April 7, 2006 |
| Where Should you Spend your Advertising Dollars?
One of the most common questions people ask me is: “Where should I spend my advertising dollars?” Their experience can typically be...
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date added: Friday, April 7, 2006 |
| Advertising: Advice to Ensure your Ad Gets Results!
Here is a question my clients pose regularly:I’ve been in business for several months and things are moving in the right direction;...
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date added: Friday, April 7, 2006 |
| Advertising Temptations andamp; How Small Businesses Can Handle Them
New advertising ideas and techniques most always get the
quick attention of the optimistic small business owner.The first time you...
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date added: Friday, April 7, 2006 |
| Advertising In 2006 Begins With Logo Matting On The Minds Of The Public
Business is a game. That game begins with getting more attention than your competition to get the inside lane on sales and ultimately profits.W
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date added: Friday, April 7, 2006 |
| Joint Venture Marketing Not a Country Club
Joint Venture Marketing and business match making web sites and consultants are beginning to pop up all over the internet, and the...
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date added: Friday, April 7, 2006 |
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