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| American Inventors Could Use Some Branding Help!
If you are one of the mesmerized millions who have tuned into the hit reality show
American Inventor, you probably witnessed the...
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date added: Friday, April 7, 2006 |
| May is Gold Month: Important Tips for Capitalizing on Gold Month Promotions
Jewelry retailers across the country are gearing up for May 1, the official start of gold month 2006. Since 2004, jewelers have used May as ap
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date added: Friday, April 7, 2006 |
| Home Builders and Remodelers andquot;Sure We Guarantee Our Workandquot; (...Sort of)
A few months ago I phoned a number of builders and renovators to research some upcoming magazine articles. Many were gracious enough to spend5
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date added: Friday, April 7, 2006 |
| Businesses Should Volunteer in the Community
All businesses should volunteer to help out in the community especially to help youth organizations. But what happens when you help a youth...
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date added: Friday, April 7, 2006 |
| Brandversation: Creating an Online Branded Experience
Brand Identity is a conversation, an interaction—a brandversation. Like any
conversation, it leaves an impression. Of course, the nature...
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date added: Friday, April 7, 2006 |
| How to Stand Out
Did you know that on Coca-Colas balance sheet more than 90% of their value is represented by their "brand equity"? If building a unique brandi
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date added: Friday, April 7, 2006 |
| The Power of Storytelling to Build a Better Brand
How good are you at telling a story? Not so hot? Well then its time to brush up and hone that skill because your business, every business, isb
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date added: Friday, April 7, 2006 |
| Marketing Becomes Easier When the Brand is YOU
For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as...
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date added: Friday, April 7, 2006 |
| Synchronizing Fashion and Philosophy
As any young freelance designer in Paris will tell you, you must approach design houses in Europe with an answer to their plea for...
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date added: Friday, April 7, 2006 |
| Logos 3 Benefits a Logo Gives to your Brand
Whether youre just starting your business or your business is well underway, this question has more than likely popped into your...
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date added: Friday, April 7, 2006 |
| IT Specialists: Branding Your Company
As IT specialists, a big way to differentiate yourself is to make sure that youre branding your company. Focus on selling your company...
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date added: Friday, April 7, 2006 |
| Private Label Drinking Water: A Powerful Brand Builder
All firms need to build a strong brand in order to effectively compete. A strong brand distinguishes one firm from another and allows...
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date added: Friday, April 7, 2006 |
| Branding Your Company From The Top Down
Do you ever stop and wonder why women are leaving your company? Are you unsure how to stem the tide of women leaving corporate America? The...
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date added: Friday, April 7, 2006 |
| Solopreneur or Small Business Owner? Understand This: You Have No Competition!
No competition?! Is this naïve? Wishful thinking? A load of bunk?Not at all.As a coach who has consistently defied...
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date added: Friday, April 7, 2006 |
| Discover Your B to B Brand Identity
As the chief marketing communication officer in your organization, we challenge you to take an important and not-as-difficult-as-it-seems stepi
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date added: Friday, April 7, 2006 |
| How To Advertise And Build Brand Name For A Product Online
According to the research of authors Al Ries & Laura Ries, there are 22 immutable laws of branding to build a product into world-class...
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date added: Friday, April 7, 2006 |
| Packaging Yourself
I have been fired/let go three times in the past. None of these transitions were easy at the time, but they all aided in my personal...
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date added: Friday, April 7, 2006 |
| Brand Building Across Media Categories
You decide a particular book will be the perfect holiday gift for Uncle Joe, and you’re
surfing the web for a bookseller. Will you visit...
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date added: Friday, April 7, 2006 |
| Community Involvement and Franchising
Every small business knows that you participate in the community, then the community will shop in your store. In a franchise business, the...
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date added: Friday, April 7, 2006 |
| Franchise Agreements; Maintenance, Repair and Appearance of Business Location
Image is so vitally important to a franchising companies brand-name, that each and every franchisee must maintain consistency of appearance int
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date added: Friday, April 7, 2006 |
| Maintenance of Required Equipment and Franchise Agreement Clauses
A franchisor must insure that each franchised outlet maintains the equipment used in the business operation. To make sure that the...
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date added: Friday, April 7, 2006 |
| Franchise Branding, Image and Drunk Driving
Franchisee has a lot to do about image. Many marketers would agree that image is the single most important part of branding. In the world...
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date added: Friday, April 7, 2006 |
| The 10 Ps Of Personal Packaging
There are 10 basic Ps we can all incorporate into our business personas. Remember minding your Ps and Qs your mother always told you.
...
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date added: Friday, April 7, 2006 |
| T Shirt Printing
Through usage of a modernized technology, many familiar logos and phrases are worn on all our backs. From visiting concerts, to visiting Hell,t
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date added: Friday, April 7, 2006 |
| Brochure Printing
With practical applications from political rallies, to informational pamphlets, brochure printing can be a practical idea for just about...
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date added: Friday, April 7, 2006 |
| Screen Printing
Everywhere around logos, designs and art shows up and comes out of the woodwork using a modernized version of an older technology. Screen...
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date added: Friday, April 7, 2006 |
| Answer The Most Important Brand Positioning Question First
Too many companies seek to model themselves after a successful company in their industry, paint a red target on them and say, “Let’s go get...
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date added: Thursday, November 30, 2006 |
| Branding Your Signature In The Minds Of Your Visitors In 5 Easy Steps
Brand your Signature on the minds of your visitors. When your visitors asks Where can I get a ..... immediately your name should come to...
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date added: Thursday, November 30, 2006 |
| Important Principles For Building A Strong Company Foundation
Take ResponsibilityWe approach the world as elements of cause rather than victims of circumstance. We take 100%...
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date added: Thursday, November 30, 2006 |
| Designing Your Tradeshow Display on a Budget
Many small business owners make an attempt to create their own layouts for their initial trade show display. This makes perfect sense...
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date added: Thursday, November 30, 2006 |
| Financial Services Giant Grabs Northeast Naming Rights
Financial services giant Citibank North America has stepped up the ante for market share, name and brand recognition along the USAs...
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date added: Thursday, November 30, 2006 |
| Bringing Your Brand Into Focus
To promote your brand, you first have to be clear what it is, or what you want it to be. In essence, your brand should be unique. In a...
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date added: Thursday, November 30, 2006 |
| Does Your Logo Draw or Repel Clients? How Can You Know? What Can You Do?
You walk into a room full of strangers. Your eyes scan the room briefly. You choose someone who feels likely to connect with you and walk over
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date added: Thursday, November 30, 2006 |
| Let the Gimmicks Go
Gimmicks are cute but they do not give you the aura of professionalism. Of course, it depends on what you are planning to do with your...
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date added: Thursday, November 30, 2006 |
| LOGOs Can Make or Break Your Brand
I once had a designer that took her work very seriously. Before she did any designs, she would interview you; take a look at your product...
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date added: Thursday, November 30, 2006 |
| Typefaces and Fonts Play into Your Image
Lets take a look at other components of a company name and how it is displayed. Look at several business cards you have collected. How...
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date added: Thursday, November 30, 2006 |
| Why Create a Brand?
If you take all of the things we have mentioned about your company name and how it is displayed, you will be ready to create your own brand. Ab
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date added: Thursday, November 30, 2006 |
| Spelling Counts
I have dealt with many companies, read many books, and looked at images. Many times there are spelling or grammatical errors. I realize...
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date added: Thursday, November 30, 2006 |
| Developing A Brand
Many businesses are taking for granted that consumers be acquainted with what their products are all about. But how could it is possible?...
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date added: Thursday, November 30, 2006 |
| Authenticity: Your Advantage Over the Big Guys
At a business conference recently I got a powerful message about the power of authenticity. Paul Ray, coauthor of the best-selling book...
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date added: Thursday, November 30, 2006 |
| You Are Your Own Brand
Recently, I wrote an article discussing the Unique Selling Proposition: its definition, its use and its penultimate importance in alla
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date added: Thursday, November 30, 2006 |
| Eccentricity Plus Marketing Equals Profit
In the last century, when I was a young whippersnapper, attending classes at what was then and still is called “one of the more famous...
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date added: Thursday, November 30, 2006 |
| Television is Just Another Word for Paperweight
Okay the headline is hyperbole, for now. But two years ago television could loosely be defined as a noun that meant both the box you...
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date added: Thursday, November 30, 2006 |
| Branding Counts, Both for Profit Making Corporations and Non Profits
While for-profit corporations and non-profit charities have their obvious differences, they have at least two things in common: They need...
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date added: Thursday, November 30, 2006 |
| Online Branding Strategies Creating Easy Market Penetration
When we go to the stores, how many of us make purchases based on brands? An unappreciated aspect through marketing online, consumers who...
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date added: Thursday, November 30, 2006 |
| Spoofed? Get a Unique Logo!
The corporate identity of an organization is represented by its logo. A well-designed logo enhances the visibility of the company, which in...
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date added: Thursday, November 30, 2006 |
| India Among Top Jeanswear Market
India among top jeanswear market
Jeanswear trends started in India truly in the eighties, with the establishment and the movement of...
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date added: Thursday, November 30, 2006 |
| Is Business Image Important?
What does your business image say? Every business has its own professional image in the marketplace. When you stop to think about your...
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date added: Thursday, November 30, 2006 |
| Beat Your Competition With A Strong Personal Brand
About 75% of the 22 million small businesses in the U.S. are owned and managed by a single individual. The typical business reflects the...
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date added: Thursday, November 30, 2006 |
| Marketing is Dead Long Live the Brand
There is a new economic order. Marketing was a business function relevant to the old economic order. Even though that economic order is gonef
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date added: Thursday, November 30, 2006 |
| Your Business Title is an Important Marketing Tool
Everyone wants to have a business card and everyone wants to have a title. I know when I take someones card, I look for the title. I look...
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date added: Thursday, November 30, 2006 |
| How Does Your Company Name Affect the Relationship You Have With Customers?
The name has a direct relationship with what you do. For example if you are selling skis for winter and you called yourself Nor-Ski, then...
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date added: Thursday, November 30, 2006 |
| Viral Marketing Impacting Established Brands
In a rapidly changing technological landscape, some high profile brands are facing the challenging decision of whether to embrace...
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date added: Thursday, November 30, 2006 |
| Logo Designing Tips: Win your Customers Beat Your Competitors
“A logo can make or mar one’s business.” A powerful logo can spell instant success for a corporate entity while, on the other hand, a bad logoc
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date added: Thursday, November 30, 2006 |
| Why You Need A Website Gestalt
Wired magazine published an intriguing article entitled Very Short Stories where they asked a number of authors to create a story in...
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date added: Thursday, November 30, 2006 |
| What The Holidays Teach Us About Branding
When it comes to creating and building a brand name, most companies feel compelled to file trademarks and establish “guidelines” to protect...
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date added: Thursday, November 30, 2006 |
| Great Entrepreneurs Build Strong International Brand Names; Their Successors Greatly Damage Them
If you are of a certain age you will vividly remember the following names: Helena Rubenstein, Faberge, Germain Monteil, Trigere, Revlon...
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date added: Thursday, November 30, 2006 |
| 3 Steps to Creating Brand WOW on the Internet
The information superhighway - how I love to travel it’s winding roads on the way towards my next shoe purchase!Truth is, today the...
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date added: Thursday, November 30, 2006 |
| Which Comes First, Branding or Marketing?
Let’s see, which came first the chicken or the egg? While the jury is still out on that old story, I recently realized that many...
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date added: Thursday, November 30, 2006 |
| How Packaging Can Transform An Industry
Some industries are keeping current with innovative packaging technologies better than others. Packaging innovation can move your business...
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date added: Thursday, November 30, 2006 |
| Photo Stamps And Small Business
It just isnt easy to stand out from the crowd these days and when a small business is stuck in the crowd, the revenues of the business can ben
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date added: Thursday, November 30, 2006 |
| Momentum and Branding
I worked with a real estate company to help them increase sales and saw the “tortoise and the hare” fable come to life right before my...
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date added: Thursday, November 30, 2006 |
| Why Faceless Technology Requires More Contact
What does your best customer look like? Are they blond, dark haired, tall or short with a light or dark complexion? I ask this question...
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date added: Thursday, November 30, 2006 |
| Thats My Eyeball
I was checking out the independent films at Netflix a few minutes ago, when something startling happened.I came across a DVD cover witha
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date added: Thursday, November 30, 2006 |
| Famous Swedish Brand Names
This article offers some general background information on some well-known Swedish brand names, although some of them may not be commonly...
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date added: Thursday, November 30, 2006 |
| Selling Your Own Fragrance Brand
Selling your own fragrance is complex, rewarding and profitable.
Complex because there are so many items to be considered bottles, labels...
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date added: Thursday, November 30, 2006 |
| Acquiring Quality Logos Logo Design Guru
Quality logos are the foundation of marketing and promotional techniques for business. Among the characteristics associated with high...
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date added: Thursday, November 30, 2006 |
| Accounting Logos Salient Features of Accounting Logo Design
There is a lot of consideration when being burdened with the complex tasks of creating and designing a logo, which not only reflects the imageo
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date added: Thursday, November 30, 2006 |
| Abstract Logos Salient Features of Abstract Logo Design
All companies have similar basic issues. They have to consider how they are perceived by clients, the public, prospective customers and...
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date added: Thursday, November 30, 2006 |
| Branding Your Business
When people think of your business, you want them to associate it with excellence and superiority. In order to do this, you must project a...
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date added: Thursday, November 30, 2006 |
| A Quick Consumer Guide to Buying Custom Logo Products
Whether you’re a newbie to buying customized logo products for your company or other business operation, or an old pro that needs to be taughta
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date added: Thursday, November 30, 2006 |
| Just Another Face in the Crowd?
Fact: Everyday the average consumer is bombarded with over 2,500 advertisements and company branding impressions. Thats right, over 2,500...
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date added: Thursday, November 30, 2006 |
| Why Designing the Right Business Logo Matters So Much for Branding, Customer Loyalty and Success
The right business logo is arguably the most important element available to represent a business, especially in todays online world, where...
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date added: Thursday, November 30, 2006 |
| Build Company Value By Buidling a Brand
Just what is a name worth to a new company? It is really all that important? And why not use the employee suggestion box and simply give...
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date added: Thursday, November 30, 2006 |
| Mundane into Memorable
Wearing a nametag 24-7-365 for six straight years represents a simple, yet powerful business idea: make the mundane memorable.I’m stills
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date added: Thursday, November 30, 2006 |
| Virtual Business Cards: Using Virtual Stationery in Networking and Business
Have you ever been in a situation where you ran out of business cards to give out, or
simply forgot to bring it along? In these types of...
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date added: Thursday, November 30, 2006 |
| Husband and Wife Duo Make Vodka Sensations
The old saying that love makes you do the craziest things is absolutely true. But in the case of Melkon Khosrovian, love drove him to make...
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date added: Thursday, November 30, 2006 |
| Create a Market Position for Your Medical Practice
Carve out a market position to maximize your marketing investmentIn the marketing world, positioning is a relatively new concept....
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date added: Thursday, November 30, 2006 |
| Co Branding
Co-branding involves combining two or more brands into a single product or service. Companies engage in co-branding to leverage strong...
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date added: Thursday, November 30, 2006 |
| How to Strengthen Your Unique Online Brand
Besides the dynamics associated with search engine optimization, search engine marketing, pay-per-click, cost-per-click, backlinks, blogs...
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date added: Thursday, November 30, 2006 |
| 10 Benefits of Branding
You may be wondering why Branding is so important to the success of your business. Consider the points below, to see how they would contributet
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date added: Thursday, November 30, 2006 |
| How a Nonprofit Name Change Generated Attention andamp; Momentum: A Case Study in Branding
The NOW Legal Defense and Education Fund, a well-established nonprofit well-known by one generation of activists and supporters, changed...
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date added: Thursday, November 30, 2006 |
| Naming Your Start up: Simple Dos and Donts
The time to start thinking about the ideal name for your new business is at the same time you start putting your business plan on paper. Yes,y
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date added: Thursday, November 30, 2006 |
| Parity Busters
In reality, your company’s products and/or services are very likely perceived by the marketplace as a commodity. In many cases where you’ve...
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date added: Thursday, November 30, 2006 |
| Achieve Your Business Success Through Clear Differentiation
The importance of clear differentiation for your product and service proposition cannot be overstated. Take any highly successful organisationa
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date added: Thursday, November 30, 2006 |
| Rebranding Nigerias Cities
A conceptual gap still exists in the understanding of the principles and practices of place branding amongst Nigeria’s many state and local...
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date added: Thursday, November 30, 2006 |
| Decoding The DNA Of The Brand
In a saturated and highly competitive market place, the importance of brands and branding to market share growth and product success cannot beo
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date added: Thursday, November 30, 2006 |
| 3 Keys To Creating Your Brand
The funny thing about a brand is, you will automatically create a brand for your business whether you mean to or not. The trick is to...
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date added: Thursday, November 30, 2006 |
| Promote your Business with the Right Logo!
A logo is a design or image that represents a company, brand or product. Its aim is to help people identify the company with a positive...
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date added: Thursday, November 30, 2006 |
| Branding The Realty Consulting Business
In a day and age where nearly two-thirds of enterprise value is originating from intangible assets alone, the future value of...
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date added: Thursday, November 30, 2006 |
| Many A Small Is Together Big
It has been often noted than small businesses are the driving force behind the large number of innovations that contribute to growth of a...
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date added: Thursday, November 30, 2006 |
| Smaller Budgets Need a Smarter Strategy
Big Spending is Not a StrategyIf you have a marketing budget in excess of $80 million, you can sell just about...
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date added: Thursday, November 30, 2006 |
| Advantages of a Branded House or a House of Brands
If you want to win by growing your market share — there is a better way, a smarter way, than the traditional advertising and marketing...
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date added: Thursday, November 30, 2006 |
| United We Brand
Adopting a united brands philosophy may just be what African and developing countries need if they are to fulfil their dreams of achieving...
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date added: Thursday, November 30, 2006 |
| Logos for Business Cards Something to Think About
One of the biggest mistakes online marketers tend to make is they forget that offline advertising principles still apply to them and can...
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date added: Thursday, November 30, 2006 |
| The Five Key Steps to Naming an Internet Business
Naming an Internet based business or start-up can be a daunting task. Do you follow the zany likes of Google and Yahoo, or do you go the...
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date added: Thursday, November 30, 2006 |
| Company Logo Design: Rebrand Your Company With A Professional Logo Makeover
The logo design of a company is a crucial part of its brand building process. A logo can be termed as a visual representation of a...
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date added: Thursday, November 30, 2006 |
| Do You Need a Brand?
So what exactly is a brand? We hear a lot of talk these days about branding, but what is it and why do you need one?A brand is a...
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date added: Thursday, November 30, 2006 |
| Can a Small Business Be A Big Brand?
Do you think of your business as a brand? Because it is one, whether you view it that way or
not. Even if its just you, a...
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date added: Thursday, November 30, 2006 |
| Marketing Masturbation: Branding Not to Win
There is a single fundamental truth in branding that is true regardless of industry, company, or product: IN ORDER TO BE SUCCESSFUL, YOU...
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date added: Thursday, November 30, 2006 |
| Sponsorship and Sports The ING Example: Running andamp; Formula One
Sponsoring is one of the ways to build and fortalice a brand. And sport is always a good target. But sport it not the only target....
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date added: Thursday, November 30, 2006 |
| Product Differentiation? Hardly
It struck me the other day during lunch at a local Moe’s Southwestern Grill that a new phenomenon has swept the restaurant landscape in the...
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date added: Thursday, November 30, 2006 |
| Establish Credibility With Your Grammar
What do many sportscasters, journalists, ministers, politicians, entertainers, businesspeople, educators, and others who speak and write...
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date added: Thursday, November 30, 2006 |
| 4 Tips to Make Sure Your Market andquot;Getsandquot; You and You andquot;Getandquot; Them Before Your Competition Does
Branding is more than merely a logo, name, tagline or color scheme (these are visual tools you place in your brand toolbox) it is the...
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date added: Thursday, November 30, 2006 |
| How to Draw More Clients to YOU Like Flies to Honey!
Ever wonder why some months business is booming and other months, nothing? I can tell you that it’s not luck, alignment of the stars, or lacko
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date added: Thursday, November 30, 2006 |
| Your Recipe for Brand Success, Part II
We all know, some of us too well, what can happen when we do not set boundaries in our personal lives; does the term “door mat” ring any bells
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date added: Thursday, November 30, 2006 |
| Brand Promise Enhance Customer Experience
Every aspect of your business should enhance the customer experience, not detract from it.Every retail establishment – whether a store,a
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date added: Thursday, November 30, 2006 |
| Your Recipe for Brand Success, Part I
As entrepreneurs, we are faced with wearing many hats. Some hats fit us beautifully while others are not quite as flattering. However, as...
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date added: Thursday, November 30, 2006 |
| Michelle Obama Delivers Address on Community Relations at Best Bosses Conference
The culmination of the 2006 Best Bosses Conference & Celebration, held September 27, 2006 in Chicago, was a Plenary Address delivered by...
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date added: Thursday, November 30, 2006 |
| The Double Sided Card, is It a Good Idea?
Just recently I went to order some business cards. I had no idea as to what I wanted I just knew that I had to have some. I was absolutely...
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date added: Thursday, November 30, 2006 |
| Beyond Branding
Small businesses owners today are aware of the importance of carving an image in the minds of their prospective clients. They realize the...
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date added: Thursday, November 30, 2006 |
| Trying to Improve Your Sales? What Brand are You?
Have you spent any time and money on hiring a "branding" expert to help with your business and sales?There is an old adage in the...
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date added: Thursday, November 30, 2006 |
| Boredom Is the Enemy: 16 MOREs to Pump Up Productivity
When was the last time you were bored?Today?
Yesterday?
Last week?
Last year?And when you were bored...
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date added: Thursday, November 30, 2006 |
| Corporate Identity: Its More Than A Logo
Let’s say you’re the marketing director of a professional services firm, the director of corporate communications, or the company...
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date added: Thursday, November 30, 2006 |
| So What the Heck is a Slogan, Anyway?
The purpose of the strapline or slogan in an advertisement is to leave the key brand message in the mind of the target (thats you). It is thes
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date added: Thursday, November 30, 2006 |
| Brand Identity: Picture it with Power
Your vision is clear, you’ve identified your product; now BRAND it! What’s the purpose?Your BRAND identifies your product as belongingt
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date added: Thursday, November 30, 2006 |
| Small Business Marketing Tip Brand and Customer Referrals
It’s true: Good customers want to help your business succeed. Let’s help them out.As a small business owner you know your...
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date added: Thursday, November 30, 2006 |
| Is Small Business Branding More Important Than A Personal Touch For A Sole Proprietor?
Big corporations spend millions of dollars on creating a recognizable brand and protecting it via trademarks and copyright. If branding is...
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date added: Thursday, November 30, 2006 |
| Business Card CD Duplications
One of the most important principles in business is branding. This is because it plays a big role in creating product awareness and...
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date added: Thursday, November 30, 2006 |
| Net Branding Trends Part I
Branding has always evolved from the simple to the complex, just like everything else. Evolution begets progress. Now in this Information...
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date added: Thursday, November 30, 2006 |
| Get a Logo Create a Brand
The famous Puma leap or the big yellow "M" reminds all of us the famous "PUMA" and "McDonalds"...No matter how young or how establisheda
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date added: Thursday, November 30, 2006 |
| Protecting Brands From Being 1
We define brand as a representation of consumer perception — the perception and feeling toward a product or service. For example, when we...
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date added: Thursday, November 30, 2006 |
| Hip Hops Influence on Brands
It has been 35 years since its founding and hip-hop continues to thrive in urban America. Once a block party fad that started in the Bronx...
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date added: Thursday, November 30, 2006 |
| Image is Everything, Almost
During the good old days, a business could get away with scribbling a note or pecking on a typewriter long after the ribbon should have...
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date added: Thursday, November 30, 2006 |
| Brand Promotion Strategies
Branding your business You need to stand out from the herd when it comes to business. You need to be better, stronger and more...
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date added: Thursday, November 30, 2006 |
| Certification of Your Profession A Step in Personal Branding?
Much in business -- as on the stock exchange -- moves in trends. Not forever though. Some trends will fade away when others amplify. And...
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date added: Thursday, November 30, 2006 |
| Company Letter Head Designs Top 4 Worst Mistakes: Dont Be Caught Making These!
Have you thought about your letterhead lately? Many businesses don’t because it is easier to not think about it and keep going on with the...
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date added: Thursday, November 30, 2006 |
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