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Mortgage
Marketing: An Introduction
By
Anthony Urso
The other day I
had an appointment to meet with a client
about a real estate classifieds website. We
decided to meet at a local restaurant and
discuss the project over a few beers and
oysters. For the first hour or so we talked
about his goals and the general operation of
the website, the design, functionality and
his goals for the next year or two. I
finally asked him about his marketing budget
and what forms of advertising he was
planning to use. Not to my surprise, he
replied "I will just get listed in Google
and the rest will fall into place.".
Mind you, I'm sitting there with a well
proposed business plan in hand, mission
statement and all, although the section on
marketing was no where to be found. I spent
the next hour giving my new client the
abridged version of Internet marketing and
advertising. Needless to say, the reality
made him reconsider his marketing plan.
The truth is
that most people believe that they can
abandon all "Off Internet" marketing and
become the next LendingTree.com within a
month. Obviously this statement may be a
little over exaggerated but the principal is
still there. A website should be an
extension of your physical company and
treated as such.
Your Site Is
One In A Million, Literally!
Let's do some
Googling, search the Internet for the most
popular mortgage keywords such as; mortgage,
mortgage calculator, refinance and such and
notice the amount of results found. Now
realize that every one of those sites is
competing for the same lead. They all have
their ways of promotion which they believe
will get them that #1 position on every
major search engine. Fact of the matter,
there is no magic solution to get you to
number one but there are plenty of simple
things that can be done that can get you
your own little piece of the internet
lending industry.
I have compiled
several articles than can aid in your
Internet growth. Please realize that only
you can make success happen and not your
site. Happy Promoting!
Other related
articles:
What To Expect
Getting Listed in Search Engines |
