|
Using PPC Search Engines
To Generate Mortgage Leads.
The fastest and most effective way to start
getting quality website traffic to your website
is by using Pay Per Click Ads. Two of the
most popular PPC (Pay Per Click) search engines
are Google Ad words http://www.google.com
which are featured on many websites including
the monster of all search engines GOOGLE
and Overture http://www.overture.com which
shows your listings on sites like Yahoo,
AltaVista, MSN, and more!
PPC advertising offers you the
best bang
for your buck. Here is how it
works:
You bid on specific keywords
or key-phrases
to have your ad come up when
people search
for that specific keyword. For
example, when
a person searches for "Refinance".
If the person sees your ad and
is interested
and they click on it and you
simply pay your
bid amount.
You may bid $1 to get listed
at the top of
the search result, but your competitor
could
then bid 1.05 and outbid and
move ahead of
you. This does happen unless
you are able
to bid on less popular search
terms that
your competitors do not and still
many people
use.
Bids for the top positions vary
from pennies
to a few dollars, but most PPC
search engines
have keyword suggestion tools
to help you
find keywords and their search
results to
suit your budget. You may bid
on as many
keywords as your budget can handle.
A general
rule of thumb would be to aim
for one of
the top two positions for keywords
with low
bid searches and aim for top
5 for keywords
with higher volume searches.
You must be careful though to
bid within
your means! PPC’s are all about
conversion
rates. For example, if you bid
$2.00 per
click and get 10 clicks and one
mortgage
lead from those 10 clicks, this
means you
paid $20.00 for that lead and
have a 10%
conversion. This is something
you must figure
out on your own if you are using
PPC’s for
the first time in order to be
successful.
If you were to sell that lead
on refinancing
their home and that lead was
$20.00 you and
I both know you made a killing!
You have
to spend money to make money.
This is also
is true with search engine placement.
Be sure that if you are licensed
in only
certain states that you bid on
state specific
keywords. Example. "Florida
Home Loans"
instead of "Home Loans".
If not
you will get tons of clicks for
leads you
can not use.
Finally, your ad should follow
certain guidelines.
You want to describe your product
or service
in your ad as precise as possible.
Remember
you are not looking for “random
visitors”
because you are paying for their
click whether
they become a lead/sale or not!
Try to include
the keywords in the subject that
not only
brings in good prospects for
you but also
use keywords and descriptions
that will thwart
"curiosity seekers"
from clicking
on your PPC ad.
You may reproduce or reprint this article
if you include the following:
This article is provided by TheMortgageWire.com - Mortgage Industry News and Marketing Portal.
|
|
